Tori Richard is the embodiment of a brand personality that is thoughtful, intelligent, respectful, and optimistic. In the world of fashion, what’s innovative today is mainstream tomorrow. Our challenge was to reinvent their store’s image by respecting the company’s legacy of “vintage style” while creating a new brand voice. We created designs to breathe life into new store concepts.
Tori Richard is rooted in resort living with the eclectic fusion of Eastern and Western design elements. They artfully combine in a resort-chic lifestyle. We studied their past and designed two new stores in Waikiki and the Ala Moana Center.
The Waikiki store focused primarily on the owner’s vision and pushed the limits to elevate the brand to a higher, more contemporary level. The challenge was to make a big impact with a small storefront. We employed a boutique approach by creating three spaces within a larger one. A custom mid-century backlit grill helps to divides the spaces. Colored grass cloth walls designate male and female zones and break up spaces. Coral stone and oak fixtures compliment the ease and sophistication of the space. Props are reserved and nostalgic. A blazing red MGA sports car stands as a beacon to the iconic Elvis Presley movie “Blue Hawaii.”